Analytics & Data Engineering
Technical playbooks for event-driven tracking, server-side implementations, and custom data modeling. Engineering accuracy into your growth stack.
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The Precision Tracking Methodology
In the era of ITP and cookie restrictions, "out of the box" analytics is no longer sufficient. This hub focuses on the technical layer of data collection—where raw user interactions are transformed into actionable business intelligence.
Implementing GA4 via GTM Server-Side or deploying event-stream tools like Segment or Mixpanel requires a rigorous schema. We prioritize clean event naming, robust identity resolution, and low-latency tracking.
The playbooks above cover everything from SQL-based attribution models to advanced client-side event listeners, ensuring your data warehouse remains the single source of truth.
Analytics FAQ
What is the difference between Client-Side and Server-Side tracking?
Client-side tracking happens in the user's browser, making it susceptible to ad-blockers and privacy restrictions. Server-side tracking (like GTM Server-Side) routes data through a cloud server first, improving data accuracy, security, and page performance.
Is GA4 enough for product-led growth?
GA4 is powerful for marketing attribution, but specialized tools like Mixpanel or Amplitude provide superior cohort analysis and funnel exploration for product teams. Combining both via a CDP (like Segment) is often the best enterprise approach.