I build the systems that scale revenue.
Dylan Day is a Marketing Engineer who builds the technical bridges between engineering, data science, and digital marketing revenue.
The Growth Systems Philosophy
Campaigns are temporary; systems are permanent. I build MarTech stacks that act as self-optimizing loops, connecting design tokens to delivery APIs and user behavior to data warehouses.
Infrastructure-First Growth
Building multi-region CRM environments that prioritize data integrity and high-volume scalability.
Engineering Automated Value
Developing custom middleware and scripts (JS/APIs) to bridge the gap where SaaS tools fall short.
Technical Arsenal
GA4 (Server-side), BigQuery, SQL, Tableau, GTM, Pixel Logic.
Klaviyo, Salesforce Marketing Cloud, JavaScript, Node.js, Figma API, Webhooks.
Responsive HTML/CSS (MJML), CRO (A/B Testing), Headless CMS Integrations.
Global Digital @ Laser Clinics Group
Selected Impact & Systems Built
Figma-to-Email Deployment Engine
Architected a JavaScript middleware using the Figma API to parse design tokens directly into production-ready MJML. Reduced deployment lead time by 80% and eliminated manual coding errors for the creative team.
Global Unified Lifecycle Architecture
Integrated disparate SFMC and Klaviyo data environments to create a single source of truth. Built booking-intent logic that powers cross-channel journeys, leading to a measurable increase in global LTV.
Full-Funnel Attribution Modeling
Engineered custom schemas in BigQuery to move the organization beyond basic GA4 reporting. Developed Tableau dashboards that visualize MarTech efficiency, providing clarity on true ROI across all digital channels.